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Why bada

Samsung bada is a new platform combining the strength of Samsung’s own platform and the smartphone features that customers demand. The initial rollout of Samsung bada is on touchscreen-based mobile phones.

High market potential

Samsung has been a global top-tier mobile vendor for many years. The sales volume in 2009 is definitely expected to be hundreds of millions, with a significant portion being touchscreen-based mobile phones. The bada-powered devices will become a significant force in the market in 2010.

Well-supported ecosystem

Samsung bada applications are available through the Samsung Apps starting in the first half of 2010, with the store being rolled out to about 30 countries throughout the year.

Samsung is committed to support the full developer opportunity by partnering with mobile carriers to provide access to both an open marketplace as well as carrier-operated marketplaces for applications.

Samsung fosters the growth of the developer community with the developer challenge, developer days, and the developer site. Samsung also forms strategic partnerships and alliances in order to expand and cultivate the bada ecosystem.