The philosophy of Samsung is to devote talent and technology to create superior applications and services that contribute to a better global society. As a leading global brand, the Samsung vision is to win together with partners in the digital convergence movement.

Winning partnership through bada

Samsung bada contains the key to unlock the future of mobile innovation through collaboration and partnerships. We believe that through bada, we will find and share the solutions we need to address the challenges of tomorrow. From bada, comes opportunity – for businesses to grow, for customers to have a better experience, and for developers to invent new possibilities.

We want passionate partners

• Developers who want to connect people through the best mobile applications.
• Content and service providers who want to deliver the best consumer experience.
• Solution providers who want to showcase their innovative technologies to audiences of top developers.

• bada : the launch ceremony 09.11.17
• A glimpse at Samsung bada 09.11.26
• Samsung shares exclusive insights into mobile app market 09.12.08
• Samsung unveils new smartphone platform “bada” 09.12.08
• Samsung bada applications at Mobile World Congress 10.02.17
• The Launch of Samsung Wave at Samsung Unpacked Event 10.02.14
• Launch of Samsung Wave – Press Release 10.02.14
• Features for distinctive user experience 10.02.01
• Introducing bada Developers 10.01.18
• The potential of bada 10.01.11