Samsung announces San Francisco bada Developer Day

Samsung announces San Francisco bada Developer Day

Free Developer Day introducing bada application development and bada SDK platform

June, 2010, San Francisco – Samsung Electronics Co. Ltd., a leading global mobile phone provider, today announced that the latest in a series of bada Developer Days is coming to San Francisco.
The event, being held in San Francisco on Tuesday June 22nd, is Samsung’s first US bada developers’ event following the launch of bada Software Development Kit (SDK). The event has been designed to encourage bada application development and assist relevant developers and their communities.
The bada Developer Day is structured around bada platform introduction, programming samples configured for specific technologies and applications based on bada platform SDK, and a variety of demonstrations using real mobile phones.
Registrations for participants will be available on the site (http://developer.bada.com). The event is open to any developer and there is no registration fee. As well as an insight into the bada platform, developers will also have the opportunity to network with fellow developers, Samsung developer team and Samsung executives.
The Samsung bada Developer Day will be held on June 22nd at the W Hotel, 181 3rd Street, San Francisco.

Samsung launches Wave 2 and Wave 2 Pro smartphones

Samsung launches Wave 2 and Wave 2 Pro smartphones

an extension of the Wave range based on Samsung’s bada platform

Singapore – June 15, 2010 – Samsung Electronics Co., Ltd., a leading mobile phone provider, today launched the Wave 2 (S5250) and Wave 2 Pro (S5330) – the newest smart phones to support bada, Samsung’s open mobile platform. The devices, on display at the CommunicAsia conference in Singapore, offer instant connectivity so that you can message your friends anytime, anywhere.

With Samsung’s Social Hub, all of your contact details, social networks, and email services are integrated into a single space, making connecting and sharing easier than ever before. Whether you’re looking for that always-on connection or key business features, the Wave 2 and Wave 2 Pro are designed for you, whatever your lifestyle.

“The Wave 2 and Wave 2 Pro are testament to Samsung’s continuing commitment to deliver a smartphone for every lifestyle,” said JK Shin, President and head of the Mobile Communications Business at Samsung Electronics. “I expect significant growth of bada smartphones volume thanks to the launch of mass market targeting Wave 2 and Wave 2 Pro. We will continue to invest in our open bada platform and offer a wide range of choices and experiences for consumers.”

Making Waves with Social Hub

Samsung’s Social Hub brings you closer to your contacts and connections by seamlessly integrating your email, IM and social networking sites on the device. You’ll love this “ultimate inbox” and the ease at which you can view all your messages and manage your accounts. The Wave devices also come with pre-installed Facebook and Twitter apps so you’ll never be out of touch with the latest updates and tweets, all from the convenience of your home screen. When you slide the ‘WAVE 2 pro’ open, you can quickly and easily send an important IM to a friend using a full QWERTY keyboard or leisurely browse e-mails on an easy-to-view screen in landscape mode.

Constant Connectivity

The Wave 2 and the Wave 2 Pro offer a constant connection with lightning-fast WiFi support. Google Latitude and geo-tagging features let you stay connected with your friends no matter where you or they are. With Google Latitude, you can update your status and easily find out where your friends are headed after school or work by glancing at a map. Geo-tagging lets you tag photos by location so that you can easily sort images based on whether they are from your summer vacation or a business trip. The feature also allows you to use GPS for other useful apps on your Wave smart phone.

Dive in for Entertainment

Samsung’s bada platform gives you access to an abundance of applications from Samsung Apps, an integrated application store accessible from the Wave phones or your PC. Featuring a wealth of gaming, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps delivers instant access to a huge range of mobile experiences. You can easily download an app without having to install any software by accessing Samsung Apps right on your phone or synching the device to a PC. Samsung Kies allows you to browse Samsung Apps on your PC and comes in handy for downloading large files and content. Java Applications will also be offered on Samsung Apps for Wave 2 and Wave Pro to enhance your experience with an even wider range of content. The Wave devices can also serve as complete media centers, offering rich, entertainment experiences on-the-go with a 3.5mm ear jack and an intuitive menu for music and other content.

The Samsung Wave 2 (S5250) and Wave 2 Pro (S5330) will be available from August in Russia and South East Asia. Customers can choose from the colors metallic black, pearl white and romantic pink.

Building on the success of the Samsung Wave, the Wave 2 and Wave 2 Pro are expected to significantly increase the total volume of bada smartphones on the market. With this volume and the growing popularity of Samsung Apps, Samsung’s bada platform will attract more and more developers.

To encourage developers to create content for bada, Samsung launched the ‘bada Developer Challenge’, the biggest application contest in 2010. Samsung has set aside a prize pot totaling $ 2,700,000 for this event. Three hundred developers who make it to the first round will receive the Samsung Wave. The contest winner will receive $300,000. For more information, please visit ‘bada Developer Challenge’ web page.

WAVE 2 (S5250)	WAVE 2 Pro (S5330)

Samsung announces London bada Developer Day

Samsung announces London bada Developer Day

Free Developer Day introducing bada application development and bada SDK platform

June, 2010, London – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced that the latest in a series of bada Developer Days is coming to London.

The event, being held in London on Friday June 18th, is Samsung’s first UK bada developers’ event following the launch of bada SDK (Software Development Kit). The event has been designed to encourage bada application development and assist relevant developers and their communities.

The Developer Day is structured around bada platform introduction, programming samples configured for specific technologies and applications based on bada platform SDK, and a variety of demonstrations using real mobile phones.

The event will also provide overall introductions on ‘Samsung Apps’, which is Samsung’s application store, and Samsung application certification process to help developers understand certification and sale procedures.

Speaking ahead of the event, Simon Stanford, Head of Mobile for Samsung UK & Ireland said “The bada Developer Day is our first event of this kind and we’d encourage developers from across the country to sign up and join us in London on June 18th. We’re incredibly proud and excited about the possibilities of our bada platform and we’re looking forward to sharing our vision of bada and its applications with developers.”

The Developer Day is one of the first in Europe from Samsung, and is part of a series which will have reached over 20 countries by the end of 2010.

The events are geared towards helping Samsung build up diverse developer support systems, including online and offline courses for bada platform and development support service via the bada Developers site (http://developer.bada.com).

Registrations for participants will be available on the site (http://developer.bada.com). The event is open to any developer and there is no registration fee. As well as an insight into the bada platform, developers will also have the opportunity to win some fantastic Samsung prizes on the day.
The Samsung bada Developer Day will be held on June 18th at the Congress Centre, 23-28 Great Russell Street, London.

Samsung bada Developer Day agenda

    • 9.30 – 10.30     Welcome and introduction to bada
    • 10.30                  Q&A
    • 11.00 – 13.00   bada basics and advanced UI
    • 13.00 – 14.00   Lunch
    • 14.00 – 14.45   Embedding web browser in apps
    • 14.45 – 15.00   Maps in bada
    • 15.45 – 16.30   Content managing in bada
    • 16.30                  Event ends

About Samsung bada

Samsung bada is a smartphone platform released in 2010. The word “bada” means “ocean” in Korean. The recently released Samsung Wave is the first bada-powered phone in the UK.
For developers, bada will bring a new blue ocean of mobile applications. For customers, bada will bring a wider choice of cost-effective yet powerful smartphones.

The vision of bada is “Smartphone for Everyone”. bada’s main goal is not to compete with other existing smartphone platforms. Instead, bada will turn Samsung’s conventional customers into smartphone users by providing cost-effective smartphones.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com