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The potential of bada

As you may know, Samsung has sold over 200 million mobile phones in 2009. Among the sales, the number of full touch screen mobile phones is approximately 40 million, confirming its leadership in this fast-growing market segment. The ratio of touch mobile device in Samsung’s handset shipment in 2009 is around 20%, which was 5% in 2008. This means, Samsung’s touch screen handset has come to meet the requirements of main stream consumers who enjoy the convenience of an intuitive user interface, powerful multimedia features and sleek designs.

According to Strategy Analytics, a leading company in providing strategic and tactical support for business planners, worldwide touchphone volumes shipped in 2009 is expected to reach 150 million, more than doubling from 61 million in 2008. The touchphone category has defied the economic recession to become one of the world’s most active device markets, providing above-average growth in a period of industry weakness.

Samsung bada is professedly for a smartphone platform for mass customers, inheriting the merits of current Samsung mobile phones. In 2010, bada will be applied to a significant portion of Samsung’s touch mobile handsets and it is not difficult to conceive that the volume of Samsung’s touch phones in 2010 will be bigger than last year. Therefore it is sure that bada devices will successfully make enough market size for the smartphone ecosystem.
We, the bada team, have focused on more innovative user interface, service oriented features and extensible core functions. We also have full support plans for developers such as the developer challenge, the developer’s day and the developer site, to win together. With bada’s specialized components and support system, developers can easily create values for customers and opportunities for themselves.

Samsung bada is a new platform just starting out. It has high market potential. There are more opportunities worth a try.