Executive Summary

Driven by the rapid progress of technological innovation, the virtual and augmented reality market is poised to grow to tens of billions of dollars in the next decade, with the potential to redefine the way the world sees personal computing. However, with over 1 million Samsung Gear VR headset users proves strong market demand, many technical and content design challenges still need to be overcome in order for VR to live up to its true potential. In this white paper, we explore some of these challenges, as well as what the implications might be for those who wish to participate in the creation and development of this industry.

On the device side, VR headsets will have to make difficult tradeoffs to bring a commercially viable product to market. Creating a powerful immersive experience will require state-of-the-art technologies to boost attributes such as screen resolution, refresh rate, field of view, and image processing, among others. These components, however, may significantly raise the price of the device, or necessitate bulky components that will compromise user comfort.

On the content side, the fundamental difference in perspective between film and VR will require an entirely new storytelling language, and tremendous sensitivity to user sensibilities in the new medium. Violent or shocking scenes, for example, will likely meet far less user tolerance in VR.

Content creators will also face limitations related to types of experiences that are currently unable to be fully conveyed through VR, and the physical illness that these types of content can trigger.

In spite of these challenges, VR has tremendous potential to disrupt scores of industries and vastly change the way people live their day-to-day lives. Today, Samsung is working hand-in-hand with content creators and technology partners to bring this vision to life and drive this young industry, and ecosystem, forward.


Please email us at vr.support@samsung.com for any questions.