Today, with all of the technology media buzz around VR, it’s easy to forget that the industry is still in its very early days. While other forms of entertainment have had decades, or even centuries, to mature into their current art forms, the language and tools of VR are still being created and discovered every day. As VR headsets and platforms quickly improve, it is up to the artists and content creators to transform VR from a purely potential-driven industry into something users actually want to have in their living rooms. Indeed it is the potential of VR content that everyone is buying when they invest in a Samsung Gear VR or similar headset. What they are really buying is the future of education, personal computing, tourism, gaming, and myriad other industries that could be augmented or replaced by this fundamentally new experience. In this case, however, the radical change envisioned is too large for any one company to tackle singlehandedly. While Samsung is hard at work overcoming the technical challenges and setting the groundwork for a thriving ecosystem, we also realize that many of the factors critical to the success of the industry lie outside the bounds of technology. A broad and diverse community of innovative storytellers and content creators will contribute to this industry just as much as engineers, if not more. Hand in hand with these new partners, Samsung hopes to deliver on the decades-old promise of VR, and bring the future of computing to your living room.